In the advertising world, marketing professionals often like to instruct or brief the creative department verbally. Although it is prevalent in agencies to submit a written brief, which runs into about 25 pages, verbal instructions are inevitable for managers, who might turn hostile to their words later. Marketing pros also frequently use their body language to express some ugly facts and figures about the project. And writers must read between the lines! However, those who write have to be specific while working on their projects. They should need clarity; to arrive at this clarity, they will need to ask questions to the marketing team.
Jayesh Purohit is a writer. Alphabets create the same impact on him as cheese would create on Jerry, the Mouse. His romance with words dates back to the twilight years of the twentieth century when he lost his heart to Miss British Lingo. He loves to write on literature, language, advertising, branding, and entertainment.
For writers, what is the purpose to set up a smokescreen, apart from flashing their sparks of creativity? Again, a simple answer is this: Nobody likes to read simple things. The creative tools employed by writers actually engage readers in the story, and that’s how storytellers successfully bring the readers to the last page of the book. So what narrative strategies do writers use in their creations? Some of the popular ones are allusion, dramatic irony, humour, imagery, motif, suspense, symbolism and others.
Another reason why critics berate Ray is his penchant for natural and realistic dialogues to be used in movies. This allows little space to dramatise situations. Thus, a scriptwriter is always walking on tightropes of ‘extraordinary observation’ and ‘remarkable memory’. There is no scope for writers to use their own experiences and imagination as Ray believed that a writer should forget his own identity completely, enter the character he is describing and, through the use of dialogue, bring that character to life.
Unlike Mathematics and other related disciplines that deal with numbers, the field of Arts is concerned with human emotions, experiences, and observations. Probably for this reason, its effectiveness and quality cannot be measured on any numeric scale. Time and again, in the world of Literature, among myriad other things, writers, critics and readers have articulated their views and opinions about Style of Writing. And until now, nobody has come to any final and solid conclusion; the debate will continue as long as the moon and sun appear in the sky. However, readers, if not critics, agree that simple writing style is more attractive and consumable.