Day: 19 July 2021

Communicating the Gaps

In the advertising world, marketing professionals often like to instruct or brief the creative department verbally. Although it is prevalent in agencies to submit a written brief, which runs into about 25 pages, verbal instructions are inevitable for managers, who might turn hostile to their words later. Marketing pros also frequently use their body language to express some ugly facts and figures about the project. And writers must read between the lines! However, those who write have to be specific while working on their projects. They should need clarity; to arrive at this clarity, they will need to ask questions to the marketing team.